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Welcome Lisa Dale, Executive Director

Photo of Lisa Dale

After an extensive search process led by members of the Board, we are pleased to announce that Lisa Dale has been named as Executive Director of Carolina Breast Friends.

Lisa has over 30 years of experience in both corporate and non-profit sectors, most recently as the National Director of Development for Cancer for College where she helped secure the highest annual revenue in history in 2021 with over $2.5 million raised. Prior to her success at Cancer for College, she was both a Regional Director and Vice President during her time with 24 Foundation where she contributed to an increase in fundraising efforts, as well as record-breaking participant registration for 24 Hours of Booty.

"We are delighted to welcome Lisa to Carolina Breast Friends," said Beth Harrelson, Board Chair. "Her deep knowledge of non-profits and development and her passion for supporting cancer survivors makes her uniquely qualified to serve as Executive Director. We are excited to have Lisa at the helm as we continue to position ourselves for the future."

In addition to her success with non-profit organizations, Lisa was a Partner with MaxMpact for several years. In her sales and marketing role, she managed and secured major accounts, improved team efficiencies, and was named Sales Executive of the Year for 18 consecutive years for her achievements in top sales, creativity, campaign impact and quality.

Says Lisa, "The years I spent working in the cancer community have given me much for which to be grateful, and I am honored and eager to start this new chapter with Carolina Breast Friends. The support that I've received from our community over the years has made all this possible. Carolina Breast Friends is all about the breast cancer Survivor, whether they have recently been diagnosed or have already made significant progress in their recovery, and how to enhance their experience. The cancer community is woven into our fabric, and your story is also one of ours."

Lisa brings a deep passion for service to others, a collaborative leadership style, fundraising success and creativity, and a proven track record of relationship-building into her new role. We look forward to the impact she will make in the next chapter of Carolina Breast Friends.

Please join us in welcoming Lisa to her new role!


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